Sugar Rush: LFW Day 1: William Tempest Presents 'Dia Anna'

Today I Had The Pleasure of Seeing The Amazingly Talented William Tempest's AW11 Collection. We Were Greeted At The Luxurious Mayfair Hotel, Where We Were Then Presented With Some Cocktails && Networking Time.

With Icons Such as Victoria Beckham, Kate Moss, Alexa Chung && Many Other Fashionable Celebs Wearing His Pieces, 25 Year Old William, Has Created A Desirable Name For Himself. So You Can Imagine How Excited I Was When I Found Out I Was Able To Attend.

For His AW11 Collection, William Collaborated With Fellow Designer Deborah Lyons of 'Mechante of London'. Inspired By The Whole Concept Of Witch Craft, 'Dia Anna' Tells A Story of A Swimming Witch. Based on The Persecutions of Witches In The 17th Century. His Aim Was To Express The Worldly Feeling in Which Represents The Brand. The Film Possessed Such Eloquence && Emphasis In Great Detail. A Concept In Which William Had Created Before Approaching Director, Patrick Lindbolm.

The Gorgeous Amber Le Bon (Daughter of Duran Duran Lead Singer, Simon Le Bon) Starred in The Short Film. The Supermodel Graciously Poised Throughout The 6 Minute Screening Whilst Showcasing The Young Designer's New Collection.

The Two Designers Managed To Collaborate Through Goodley PR. A Public Relations Company That Represent Some of The Prestigious & Talented Designers This Industry Has To Offer. After A Few Nights Out The Two Realised That Both Brands Went Hand In Hand So Well Together....Creating The Pieces That Is 'Dia Anna' (Click To View Mini Movie).

The Collection Will Be Available For Purchase In September. With Stocks In Harrods, Middle East, As Well As America. You Lucky Ladies!

William Would Love Angelina Jolie && of Course The Beautiful Amber Le Bon In His Designs.

I Absolutely Loved The Screening. A Great Night With Great People. Was Able To Meet The Lovely Jamie From Goodley PR As Well As Speak To William Tempest Himself For A Few Minutes. This Guy Is So Humble && Down To Earth! I LOVE That!